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WEBINAR: The Evolution of Digital Platforms in the Chemical Industry
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About this event
The Evolution of Digital Platforms in the Chemical Industry: CRM/ERP Automation and the Customer Experience
As chemical companies face increasingly complex supply chains, rising customer expectations, and the ongoing demand for operational excellence, the role of digital platforms is rapidly evolving. Solutions like CRM, ERP, PIM, and automation tools are no longer just supporting functions—they have become strategic growth drivers at the core of modern chemical business operations.
To explore this pivotal shift, we are bringing together industry thought leaders, digital pioneers, and technology experts for a focused discussion on how these platforms are transforming the way chemical companies operate, innovate, and engage with customers.
Join us as we examine:
· The strategic evolution of CRM and ERP systems in chemicals
· The role of automation in bridging operational gaps and boosting efficiency
· How Product Information Management (PIM) is a critical component of digital automation
· Key success factors for scaling digital platforms in a highly regulated industry
· Lessons learned from real-world implementations and what is next on the horizon
This session will offer valuable insights for C-level executives, digital leaders, operations professionals, and anyone invested in the future of chemical industry infrastructure.
A 30-minute virtual networking session will take place immediately after the panel presentation, providing an opportunity to connect with other attendees and the speakers.
Jennifer McCarthy, VP Business Development, Xenon arc, is the moderator for this event.
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Liliana Diesterhoeft
Commercial Excellence
Manager EMEA
Allnex.
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Riccardo Porta
Senior Director for
Customer Experience
Dow
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Tanja Tschech
Digital Transformation
Manager
Röhm |
Moderator:
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Jennifer McCarthy
VP Business Development
Xenon arc |
Meet the Panelists:
Liliana Diesterhoeft, Commercial Excellence Manager, EMEA, Allnex.
Liliana drives strategies to enhance business performance and efficiency across Europe, the Middle East, and Africa. Currently, she is leading a global project to implement a new CRM system, addressing challenges such as poor adoption, excessive administrative tasks, and poor data quality.
Previously, Liliana worked at Univar Solutions, where she successfully led digital transformation initiatives since 2018, including the implementation of a PIM system, a new CRM app, and a mobile pricing app. She is passionate about AI, data science, agile development, and lean startup methodologies.
Liliana speaks seven languages and holds a master’s degree in biology from INA in France and an MBA from Esslingen University in Germany. She is the founder of the Women’s Inclusion Network at Univar Solutions in EMEA and is a member of the Green Party.
Riccardo Porta, Senior Director for Customer Experience, Dow
As Senior Director of Customer Experience, Riccardo leads the strategy and execution of activities that align to Dow’s ambition to be the most customer-centric materials science company in the world. Riccardo chairs the external Advanced Manufacturing CX Consortium (AMCX), representing Dow at multiple conferences and industry CX gatherings.
As transformation program director, Riccardo also drives implementation of digital and commercial transformation activities aimed at increasing digital sales, optimizing CX across channels, maximizing impact from sales teams, and driving profitable growth via customer engagement and digitally-enabled pricing and lead management processes.
During his Dow tenure, Riccardo has served in various roles of increasing responsibility in the manufacturing, supply chain and commercial organizations. He has led global supply chain teams for multiple Dow divisions and implemented several transformational programs with lasting impact.
Riccardo holds a master's degree in industrial chemistry from Pisa University, Italy, and a master's in management from Scuola Superiore Sant'Anna in Pisa.
Tanja Tschech, Digital Transformation Manager, Röhm
Tanja Tschech is the Digital Transformation Manager at Röhm, where she leads initiatives to enhance the company's digital presence and streamline operations through innovative solutions. Tanja has focused on driving digital transformation projects that improve customer engagement and operational efficiency, including integrations with ERP solutions. Tanja’s expertise in managing cross-functional teams and Rohm’s implementation of new technologies makes them a valuable contributor to the evolution of digital platforms in the chemical industry.
Tanja holds a master's degree in International Affairs from Paris, France and a Bachelor's degree from California State University. She is based in Darmstadt, Germany.
Registration Info
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Refunds are not provided for cancellations; however, a credit will be issued for use at future events.
This event is virtual. Unlimited slots available for virtual participation. The meeting link will be emailed to registrants the day prior to the event.
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